social media icons
Social Media

Social Media Icons Among All Platforms

Mithisha Muthamma

 

Figure showing social media icons
Figure showing social media icons   

Social media icons know as social media logos which are very tricky. Where millions of people use these apps on daily basis, where a lot of people love to use this app similarly there are many people who don’t like it, nowadays we can’t leave without using social media icons. During the time of the corona pandemic, there was no medicine to survive but all people wanted to survive by using these drugs like Facebook, Twitter, Snapchat, YouTube, Pinterest, and Google.

People have addicted to using social media icons and it helps to grow large, medium, and small groups of businesses and brands to a long extension with the help internet. Through social media icons, it makes stronger and more recognizable brand in social media, attracting new followers for your social media account, more customer’s contact with an easy way to stay in touch.

Social media icons included in marketing materials to let people know where to follow you. A lot of businesses use them in their business and physical marketing material like posters, skywriting, television advertising, direct-mail advertising and magazine, invitation cards, and journals. When people see social media logos on your print material they will be able to know your business on the channels. Thus social media icons are registered trademarks. They are protected by copyright and through brand guidelines.

Let’s deeply discuss social media icons one by one:

  • What are social media icons?
  • Most popular social media icons
  • What is branding?
  • Objectives of branding?
  • Popular social media icons
  • Advantages of popular social media icons
  • Disadvantages of popular social media icons

What is Social Media Icons:

Social media icons are applications and interactive platforms that allow users to create and exchange user-generated content where people talk, share information, participate and network through the technologies such as blogs and social networking sites.

On the other hand, social media icons are websites and digital marketing materials in different colors, shapes, and sizes online. Icons like medium, dribble, Snapchat, Twitter, LinkedIn, Facebook, WhatsApp, and Pinterest. Social media icons are registered trademarks. They are protected by copyright and enforceable brand guidelines.

Most Popular Social Media Icons:

Over the years, social media networks have been undergone a lot of changes especially in the branding department because this company spends massive thousands of dollars on branding.

Let’s learn about branding

Branding:

It is a process of identifying the name of a producer with his products by affixing to the product or to the container the trade name or brand name represented by words, logos, or design. In the other words, it is a process of giving a trade name or brand to a product to distinguish it from other similar products that have manufactured by producers.

Objectives of branding

The main objectives in branding are:

  • Provide product identification.
  • Create customer preference for products.
  • Achieve greater control over the market.
  • Assure the quality of goods or services to the customers through social media icons.

Thus social media network creates guidelines which dictate what is allowed and what is not allowed in regards to their brand icons believe it or not. It’s a lot of work building a brand identity.

Following are the Most Popular Social Media Logo’s they are:

  • Facebook logo
  • Instagram logo
  • Twitter logo
  • YouTube logo

Facebook Logo:

Facebook logo
The figure represents the Facebook logo

The newest Facebook logo is simply the trademark ‘f’ center inside a circle. It is used by everyone, everywhere, and by all ages and is a worldwide communication system, founded by Mark Zuckerberg.

What is Facebook? 

Facebook is a social networking website that allows users who sign up for free profiles to connect with friends, family members, work colleagues, or people they don’t know online. It allows users to share pictures, videos, music, and articles as well as their own thoughts and opinion with many people they like at any time and at any place.

Advantages of Facebook:

The following are the advantages of Facebook

  • Better socializing
  • A better internet communication
  • Business promotion

Better socialization

We people can connect with the world by just sign in to Facebook. You get adequate information about various sectors, people’s and religions. It is a social platform where the world joins together. It is easy to find out like-minded people by seeing their interests and you can easily connect with them by looking up their profile updates, interest and here you can be able to connect by sending messages.

Better internet communication: 

Facebook provide you chatting option so that you can speak with your friends, family members at any time and at any place just required a good network through the internet by using mobile and laptop. Facebook can be used as a video chatting tool with the implementation of Skype partnership, Facebook has started video chatting using Facebook video chat service you can make a free call to your close people’s so it very easy to communicate your thoughts or opinion, your achievement, sorrows, happiness and then able to get some guide, support, or help from generous friends.

Business promotion:

It is one of the biggest advantages of Facebook. Through Facebook page advertisement and fan pages, you can do advertisement about your business. It helps to maintain a good bond with your customers so it is very easy to sell or promote your product or service to the target audience and increase your brand value and social media presence for your business. There are billions of people are active users on Facebook you people can do business promotion to fetch right kind of customers.

Disadvantages of Facebook:

The following are the disadvantages of Facebook:

  • Price of advertising
  • Deceptive and misleading
  • Effect on academic activities

Price of advertising:   

The cost of advertising on Facebook is costly. While small group and a medium group of businesspeople cannot afford to give money for advertising but large business doesn’t have an issue paying for advertising. Due to the budget issues or limitations, it is better to plan and do research to spend on advertisement and optimize a small budget.

Deceptive and Misleading: 

Most advertisements on Facebook are deceptive and misleading most of the customers will get cheated due to deceptive advertisements on Facebook. So customers must be educated about the product or service before buying the product on advertisement through Facebook.

Effect on academic activities:

Too much time on Facebook brings bad grades on the student’s results. Even it’s often found that many employees waste their time surfing Facebook that’s why most offices have blocked this kind of site from their network completely.

Instagram logo

Instagram logo
The figure represents the Instagram logo

What is Instagram?

Instagram is one of the most popular social media icons which helps to share a photo, video, story, and sharing information, it is a new method of sharing pictures online. It is a great way of making and finding new friends. It was founded in 2010, Instagram currently has more than 100 million active users with 50 million photos updated and shared every day. Nowadays reels and filters are the best features on Instagram. It is very fast to upload pictures automatically and also share them on Facebook.

Advantages of Instagram:

 The following are the advantages of Instagram :

  • Photos and videos can be shared on other social networks.
  • Promotes artistic skills.
  • Free

Photos and videos can be shared on other social networks:

With the help of Instagram, we can share photos and videos very easily and quickly even for other social media too if you are an active presence on Twitter, Facebook, or other social networks like Instagram. It saves time thus it is the best platform to share photos, videos and you can promote your brand or products visually on Instagram.

Promotes artistic skills:

The Instagram social network encourages people’s artistic skills. Most of the users are more aware and educated about the elements of photography, angles, planes, focus among others.

Free:

Like other social networks, the Instagram service is free to use. Anyone can download, install and use Instagram on their smartphones. Instagram is one of the best social media for your personal use and business purpose. We can use all features of Instagram freely so you can post videos, pictures, follow, Dm freely on Instagram.

Disadvantages of Instagram

 Following are the disadvantages of Instagram they are:

  • Limited tools for editing images and video’s
  • Possibility of image theft
  • False advertisement

Limited tools for editing images and videos:

During the time of publication of images on social media, it has limited tools for editing those images and video’s or other files it is one of the main drawbacks on Instagram and it has only a couple of filters or effects and the additional option must be download separate it consumes massive time.

Possibility of image theft:   

It is one of the major problems on social networks by posting images on social media it is possible for someone to access them and use them for the professional issue from which they benefit Economically.

False advertisement: 

In order to promote their products and services, most Advertisements will be false in order to attract customers. This may create mistrust for the users so users must be careful before inducing them to buy any online products.

Twitter logo

Twitter logo
The figure represents the twitter logo

What is Twitter?   

Twitter is a brand name of social media service and website which is registered and users may post text that is limited to a certain number of characters, links, photos, status or stories, and video. It is a title or throne of small, tremulous sounds as a bird.

Advantages of Twitter:

 The following are the advantages of Twitter they are:

  • Brand identity and cost
  • Deliver customer service

Brand identity and cost:       

Being on Twitter help to identify the brand name or product name so that it will be very easy to find out the brand name or producer name to the customer and help to increase customer satisfaction. This Twitter helps your business to appeal to the target audience and It is free of charge to set up a Twitter account. While paid ads are available, many businesses see benefits from posts and interaction.

Deliver customer service: 

Twitter provide adequate customer service. This is the best forum that allows direct two ways communication with your customers. If you conduct public interaction it takes your business in a positive light.

Disadvantages of Twitter   

The  following are the main drawbacks of Twitter they are:

  • Negative criticism
  • Time-sensitive

Negative criticism: 

Customers could complain publicly about products or services. Negative comments can reflect badly on your business overall dealing with complaints well can have a positive impact on your business.

Time-sensitive:     

This is one of the major drawbacks of Twitter at the right time you must tweets otherwise tweets could miss. Therefore when your followers are online your tweets should not be missed because there is a time limit.

 Official YouTube logo

YouTube logo
The Figure represents YouTube logo

What is the meaning of YouTube?     

Youtube is a video sharing platform where users can watch, share, like, share, comment, and upload their own videos mainly it should be accessed through laptops, tabs, and mobile phones.

Advantages of YouTube:     

The following are the advantages of YouTube they are :

  • Opportunity to earn money
  • Easy way to share information

Opportunity to earn money:

YouTube gives an opportunity to earn money through your videos by views anyone can upload videos on YouTube just require an internet it is the best mode to earn money with less cost. Using affiliate links, sponsorship, merchandise, and selling digital products and offer services anyone can earn money through the internet

Easy way to share information:   

you can share an abundant amount of information with a massive amount of people in a tiny time. You can also share in an entertaining way it can be in form of videos, music, comedy sketch, video animation thus it tremendously helps Audience and helps to educate them about various information like Food recipes, makeup skill, personal development skill and moreover Business skills through YouTube channel. 

Disadvantages of YouTube:       

The main disadvantages of YouTube are:

  • Public invasion and copyright infringement issues
  • Cost of making video

Public invasion and copyright infringement issues:

YouTube is a public social media platform. This means people don’t need to create an account to watch any video published by any person on a channel and also anyone can post a video. This can cause copyright issues and there could be issues with privacy invasion and YouTube is a public platform open to all anyone can access your content with the growing audience there could be copyright infringement issues also as a YouTuber the privacy becomes a threat.

Cost of making video:

As YouTube became very competitive in the market so it turned into a business where each day some better is coming. So to keep yourself fruitful there are costs to maintain the quality of your video’s like the costs of camera equipment and recruiting skilled people for video editing. You have to splurge from your own pocket until you start earning.

Conclusion

We rounded up a huge collection of social media icons, each social media icons have their own design, rules or regulations & requirements for using brand icons. For marketers and business owners, this offers an excellent opportunity to implement social media icons into their marketing strategies.

 

 

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