social platforms
Social Media

Positive Impact Of Social Media On Society

Mithisha Muthamma
Figure represents positive impact on social media
Figure represents positive impact on social media

Positive-impact-of-social-media on communities, business, student education, job, mental health, and marketing. Social media has changed the way that marketers can communicate with their brands from mass message to intimate conversation.

At the best level, social media has changed how and where conversations take place, making human interaction global through popular technology.

What is social media?

In brief, social media is an online platform that refers to the means of interaction among people in which they create, share and exchange information and ideas in different communities like Facebook, Twitter, Instagram, and YouTube.

In short, any tool or service that uses the internet to facilitate conversation. As a result, for most people, social media is meant to be a social experience., not a marketing experience.

What are the positive impact on social media?

In brief, I’m going to discuss about the positive impact on social media.

  • Social media is an important component in expanding business.
  • Positive impact on social media benefits students education and job.
  • It helps to builds communities.
  • Social media sites benefits mental health.
  • It benefit marketer’s in many ways.
  • It becomes easy to earn money and fame.
  • Improve customer service.
  • Moreover, manage your reputation.

Social media is an important component in expanding business

Social media uplifts education and job
Social media uplifts education and job

Positive impact on social media plays an important tool to expand your business fruitfully for a long extend of time. Through social media it help to reach all users, ages and demographic areas about your business on various platforms like Facebook, Instagram, Twitter, YouTube, Pinterest etc. Therefore, it helps to connect with your customers, increase brand awareness about your product or services, leads to massive sales and earn reputation in market.

Positive impact on social media benefits students education and job

Social media uplifts education and job
Social media uplifts education and job

Positive impact on social media in terms of education is immense. As a result, social media students can easily gain a knowledge from many professionals and expert from different social media platforms. You doesn’t need to pay for the experts for the education it’s for free. It doesn’t matter which background your from, what education background you have.

On other hand, social media helps to uplift the career of students. Social media advertise about the career opportunities in various social media networking sites like LinkedIn, Facebook, Instagram and other tools too. Social media helps recruiters to recruit employee. Thus, youngster can use web portal like Naukri.com, shine.com etc to grab enormous job opportunity avail on the site.

It helps to builds communities

Social media builds community
Social media builds community

Of course, social media helps to make conversation with there consumers by responding their consumers needs and wants in social media by launching Facebook group, getting involved with your community on Twitter installing live chat service on your website, using Instagram Stories, rewarding your top contributors with coupons.

For instance, sports enthusiast can follow sports gangs, car lovers music lovers and movie buffs can experience, converse and keep themselves up to date with their hobbies.

Social media sites benefits mental health

Social media benefits mental health
Social media benefits mental health

In briefly, social media for 30 minutes a day can erase depression, anxiety, loneliness, sleep problems, and FOMO (Fear of missing out), it provide forum to each individuals to connect with people all around the world by texting, sharing video, images, voice message and video calls. As a result, it strengthens our mental health, happiness and even add years of happiness.

It benefits marketer’s in many ways

Social media helps marketer's
Social media helps marketer’s

In briefly, let’s discuss some of the strongest social media platforms which benefits marketing are :

  • Blogs
  • Microblogs,
  • Social networks
  • Media creation
  • Social news sites
  • Location-based social networking sites
  • Virtual sites or online gaming

Blogs: Moreover, blogs allows marketer’s to create content in the form of posts, which ideally build trust and a sense of authenticity in customers.

Microblogs: Finally, Twitter, allow brands to follow, retweet, respond to potential customers tweets and tweet content that inspires customers to engage the brand , laying a foundation for meaningful two way conversation.

Social network: Additionally, social networks allow marketer’s to increase awareness, target audiences, promote products, forge relationships, attract participants, perform research, and generate new business.

Media sharing: Undoubtedly, this sites give brands an interactive channel to disseminate content. Social news sites are useful to marketer’s to promote campaigns, create conversations, and build web site traffic.

Location-based social networking sites: leads to forge lasting relationships and loyalty in consumers. Review sites allow marketer’s to respond to customer review and comments about their brands.

Virtual sites or online gaming: In addition, it fertile ground for branded content, and online gaming allows marketers to integrate their message onto a game platform.

It becomes easy to earn money and fame

Figure represents positive impact on social media
Figure represents positive impact on social media

Making fame and money through social media is a creative job. Moreover, it has been estimated 2.80 billions active users of social media are rising everyday by showcasing their inner talent in different social networking sites.

On the other hand, a blogger shares a record regularly of his or her experience on the internet for other people to read about how the blogger spends days .

For instance, Fashion bloggers takes photos of their outfits or link to shopping sites and post on their blogs in social media to earn fame and money.

Similarly, Travel bloggers are those who share travel stories or experiences in the form of videos and pictures on their blogs in social media to earn fame and money.

Like wise, Mommy bloggers undertaken by women who review children’s products. The goal of mommy blogs is to share parenting tips and experiences and become part of a community.

Improve customer service

Social media improves customer service
Social media improves customer service

As a result, customer comments about products and services will not always be positive. For this purpose, use social media to search out displeased customers. So you can engage them directly in order to solve their service issues.

Moreover, manage  your reputation

Social media manage your reputation
Social media manage your reputation

Additionally, social media develop and improve the brand’s reputation by responding to comments and criticism that appear on blogs and forums. Moreover, organizations can position themselves as helpful and benevolent by participating in other forums and discussions in social media. Thus, social media helps manage your business reputation.

 

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